UK Black Friday: a megre 1 in 20 discount deals are genuine, research finds

After surveying 83 products from last year’s Black Friday sales, the company concluded that most of the items were available at a cheaper or comparable price at other times of the year. While it’s a questionable practice, Which? stressed it’s not in breach of any sales laws. Retailers cited in the study include John Lewis, Currys and Amazon. Should retailers be more transparent about their Black Friday discounts?