Last year, California passed a landmark privacy law that gives consumers more control over their data. The legislation gives residents unprecedented rights to control what information companies collect on them and how it is used.
The California Consumer Privacy Act is a first of its kind, became effective at the start of January; providing members of the public with a brand new toolkit for safeguarding their personal information & data on the internet; thus offloading more responsibilities to corporations and big business – and the state.
What is so special about California Consumer Privacy Act?
The California Consumer Privacy Act which became law in 2018, is the “most comprehensive” privacy legislation to be enacted in the US so far, according to the American Bar Association. The new regime of regulations enables Californians to force companies and corporations to disclose what information they are collecting; and ask for a copy of the data in question. Business enterprises, and major corporations are now required to erase consumer private information upon request and they are no longer allowed to monetise that information when instructed not to do so by way of a mandatory “do not sell” link on the company’s website.
Do Not Sell My Personal Information Link for California
The link must go to an Internet Web page enabling a consumer to opt out of the sale of their personal information. Personal information is information that identifies or relates to a particular consumer or household including, but not limited to, name, postal address, email address, IP address, social security number, personal property records, purchasing histories, biometric information, internet activity such as browsing or search history, geolocation data, employment information, education information and inferences drawn from this information, in so far as it is not publicly available information.Clarip