Government’s halted Brexit ad campaign cost taxpayers £5m

Advertisements

Boris Johnson’s ad campaign urging people and businesses to prepare for leaving the EU on 31 October cost taxpayers almost £5m in just a month.

The government unveiled a £100m “Get Ready for Brexit” campaign at the end of August, promising an advertising blitz across billboards, TV and radio, as well as a revamped website.

One million 50p coins minted to mark Britain’s planned departure from the European Union on 31 October are headed for the furnace, the Treasury confirmed. 
Chancellor Sajid Javid ordered the production of three million commemorative coins engraved with the planned departure date, but the Royal Mint paused production in late October after Prime Minister Boris Johnson accepted a Brexit delay from the EU.

Read more: Analysts upgrade ITV and JC Decaux as Brexit advertising campaign kicks off

Newly released figures revealed that the Cabinet Office forked out more than £4.9m on the campaign at the end of August and throughout September. The true cost is likely to rise when figures for spending in October are published.

52.6422-1.1424
Advertisements