A year ago, this wouldn’t have been possible. In fact, this specific demonstration wouldn’t have been possible a month ago. The Weather Channel only finished the new “green screen immersive studio” at its Atlanta headquarters this week. With peak hurricane season coming, it wanted to be prepared. “It was all hands on deck,” says Michael Potts, TWC’s vice president of design.
Fortunately, they’ve already had some practice with this sort of thing. About 18 months ago, Potts says, the broadcast industry at large started getting serious about the quality of graphics it could offer, thanks in part to the rising popularity of egaming. Seeing potential for weather coverage, TWC invested in the use of Unreal Engine, the same suite of tools that powers countless video games (yes, including Fortnite.
Working with The Future Group, a company that specializes in “interactive mixed reality,” TWC began building out the various elements it would need to make extreme—or mundane, if there were ever cause for it—weather events feel like they were happening in-studio. In June, they buzzed anchor Jim Cantore with a tornado. In late July, they blasted lightning.
But as impressive as those previous demonstrations were, they lacked the immersiveness and fidelity that Thursday’s Hurricane Florence display provided. That’s both because of the wrap-around green screen, which helps completely surround Navarro, and the immediacy of the data the graphic is based on.
“The National Hurricane Center puts out a live feed of their inundation data, telling at specific points where they identify how high the water level will be. We ingest that data, and that allows us to paint pictures, if you will,” says Potts. “Prior to that, we imagined what the different environments could be. You see the typical American street corner; we have others that we’re working on. We rapidly operationalized this one so that we could get this out and make sure we had the right safety messages out for this storm.”
TWC had also previously worked with The Future Group to prep a water animation that they could place at different heights as needed. Having those elements ready to go ahead of time made the actual execution surprisingly seamless.
“All the graphic elements are loaded up into the system. Then each one of the scenarios is called upon by the data from the National Hurricane Center, so the map that’s displayed is live and in real time. And that’s informing what the environment’s going to be,” says Potts. “The operator has a tool that lets him choose the right scenario.”
For this specific clip, it took only 90 minutes from the time NHC data came in to broadcast the final product.
‘The entire goal is to try to paint and recreate a reality that’s in the future.’
MICHAEL POTTS, THE WEATHER CHANNEL
That short window of time belies how much tech underpins the rest of the operation, though. The studio is outfitted with a Mo-Sys camera tracking system, a physical box that attaches to a camera, and uses sensors and an IR signal to triangulate the camera’s position in a virtual space. TWC also needed specialized software to translate the Unreal Engine graphics into a broadcast-ready format.
Now that much of the groundwork is laid, expect to see more of these immersive demonstrations—and keep an eye out for the surprising amount of detail they can have. “We can control any number of scenarios, from how high the water needs to be, the wave height, the speed of the waves on top, and then the rain density and the clouds, how dark and overcast it’s going to be,” says Potts. “The entire goal is to try to paint and recreate a reality that’s in the future. This is what to expect. This is really honestly what it could look like if you looked out your window and weren’t prepared.”
Bringing extreme weather to life obviously isn’t an entirely altruistic goal; it’s compelling television, too. Potts contends, though, that videos like this one also contain a valuable safety message. You know what nine feet is, and you know what water looks like. But the two rarely go together, outside of swimming pools and disaster movies. Seeing what it looks like on a street corner that resembles your own might be enough to get someone to evacuate if they’d had any hesitation. At the very least, it lets the rest of the world know just how bad it could get.
While only one studio at TWC supports the full suite of technology needed to create an animated storm surge, the company hopes to build out more. You can expect to see more demonstrations like this one, says Potts, as well new animations for wildfires and extreme weather events.
“We’ve talked about transforming the way that we present weather, evolving it into something that’s a visceral kind of experience, where you just want to watch the presentation because it’s amazing, because it’s beautiful,” says Potts. “Because you’re learning something, and you may not even know you’re learning something.”