Insta-glam & INSTAGRAM your Make-Up Primer. Are You Instagram Ready?
‘Muslim beauty blogger Hani Sidow is forging her own path, and it’s inspiring’ STYLIST
Hani Sidow, known to her 102,000 Instagram followers as Hanihanss, is a 22-year-old beauty guru on a mission to be what she couldn’t see. As she released her first book Insta-glam, she gives us the lowdown on how she became a social media sensation through make-up. She wasn’t ‘exposed to a lot of it while growing up Hani admits. She regards herself as a late bloomer, whatever that means among fashionistas.`
Hani Sidow explains her unusual penchant for ‘make-up’ and the whole idea of making oneself GLAM:
I always watched a lot of YouTube videos, in particular tutorials by Jayde Pierce and Huda Beauty, who were a huge part of my beauty journey. However , it was only during my first year of university that I got into applying make-up myself. My best friend mani and I would spend days on-end doing our make-up, just to take pictures, so I started my instagram account in 2015 and began sharing may make-up pictures. Marni had a of faith in me and walls helped me with getting content for my Instagram by sharing the latest trends with me and taking pictures for me.
All this just started happening. It just got serious and real when my sy]isters bought me my first professional camera and a lighting kit for my birthday; this is when I realised where the journey was taking me.
I only joined social media because I had to. Creating an Instagram account was part of my university degree – I studied advertising and public relations – but when I saw that my posts were getting attention I was like, ‘Oh, people actually like the make-up I’m wearing.’ It started to become fun. It was the words of encouragement, the ‘this is amazing, this is nice’ comments underneath my posts. They motivate you so much to keep going.
Hani Sidow, Insta-glam author and make-up artist Hani Sidow