“This is the first time Vogue has done this since the introduction of photography in its pages in the early 20th century,” Condé Nast, Vogue‘s publishing company, said in a press release on Jan. 3. “The purpose of this rather bold move is, simply, to be more sustainable.”
What’s so wasteful about the magazine’s usual production according to Emanuele Farneti, Editor-in-Chief of Vogue Italia
- One hundred and fifty people involved.
- About twenty flights
- Dozens of train journeys.
- Forty cars on standby.
- Sixty international deliveries.
- Lights switched on for at least ten hours non-stop, partly powered by gasoline-fueled generators.
- Food waste from the catering services.
- Plastic to wrap the garments.
- Electricity to recharge phones, cameras.