Italian ‘Vogue’ Has Replaced Glossy Fashion Shoots With Illustrations, Move Aimed At Reducing The Carbon Footprint


As is often the way when it comes to fashion, what’s old is new again: Vogue Italia‘s January 2020 issue is replacing its usual glossy photographs and editorial fashion spreads with illustrations. The reason? To reduce the environmental impact of photoshoots;  BY MADELEINE CARLISLE

“This is the first time Vogue has done this since the introduction of photography in its pages in the early 20th century,” Condé Nast, Vogue‘s publishing company, said in a press release on Jan. 3. “The purpose of this rather bold move is, simply, to be more sustainable.”

How I Became… Deputy Editor-in-Chief of Vogue Italia and L’Uomo Vogue
Hired and trained by Franca Sozzani at the height of her creative powers, Alan Prada became a deputy editor-in-chief within seven years of starting at Condé Nast Italy. Now, he shares the advice his iconic mentor gave him at the start of his career — and his own hard-won insights on working in fashion editorial today.


What’s so wasteful about the magazine’s usual production according to Emanuele Farneti, Editor-in-Chief of Vogue Italia

  • One hundred and fifty people involved.
  • About twenty flights
  • Dozens of train journeys.
  • Forty cars on standby.
  • Sixty international deliveries.
  • Lights switched on for at least ten hours non-stop, partly powered by gasoline-fueled generators.
  • Food waste from the catering services.
  • Plastic to wrap the garments.
  • Electricity to recharge phones, cameras.

If you’re an editor, a publisher, or in a junior position, you learn to be a secretary to an editor-in-chief and everything in between.



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